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Category: Best Practices

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Why You Should Be Using A Pardot Preference Page

December 16, 2020 Kate Clubb Best Practices Leave a comment

Pardot requires that you include variable tag(s) %%unsubscribe%% or %%email_preference_center%%. You may choose to include both tags, or just 1.

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Why Order of Operations Matters When Updating Prospect Scoring

December 14, 2020 Ben LaMothe Best Practices Leave a comment

In a previous post I talked about the importance of following order of operations in Pardot when creating net new

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Can’t Turn On Engagement History Dashboards in Salesforce? This May Be Why

December 4, 2020 Ben LaMothe Best Practices One comment

One of the coolest feature roll outs to Pardot has been the Engagement History Dashboards.  They bring Pardot data to

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How To Use Dynamic Content In Pardot

September 10, 2020 Kate Clubb Best Practices Leave a comment

Leverage Pardot’s dynamic content to automatically personalize forms, landing pages, emails, and websites based on prospects attributes. When starting with

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Honing Your Salesforce Skills as a Pardot Admin

July 15, 2020 Lori Trzcinski Best Practices Leave a comment

Improve your existing marketing knowledge and performance with these six concepts, while learning where to turn to do so!

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The importance of order of operations in Pardot

July 8, 2020 Ben LaMothe Best Practices 2 comments

Keeping the order of operations requirements in mind in Pardot is important. It will help you avoid situations where you try to understand why something didn’t work as you expected it to.

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