Pardot requires that you include variable tag(s) %%unsubscribe%% or %%email_preference_center%%. You may choose to include both tags, or just 1.
In a previous post I talked about the importance of following order of operations in Pardot when creating net new
One of the coolest feature roll outs to Pardot has been the Engagement History Dashboards. They bring Pardot data to
Leverage Pardot’s dynamic content to automatically personalize forms, landing pages, emails, and websites based on prospects attributes. When starting with
Improve your existing marketing knowledge and performance with these six concepts, while learning where to turn to do so!
Keeping the order of operations requirements in mind in Pardot is important. It will help you avoid situations where you try to understand why something didn’t work as you expected it to.