rounting mqls in pardot

Assign MQLs by Region with Engagement Studio in Pardot

Once your prospects in Pardot have been nurtured and their score and grade meet the threshold you set, the next step is to route them to the right person on the sales team.

But what if you have sales reps who own specific regions? Have no fear, Engagement Studio in Pardot can handle it.

In this episode of DemandGen TV with David Lewis, Partner at BDO Digital, I demonstrate the ways that you can route MQLs to specific reps based on their regional assignment.

Ben LaMothe

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