Once your prospects in Pardot have been nurtured and their score and grade meet the threshold you set, the next step is to route them to the right person on the sales team.
But what if you have sales reps who own specific regions? Have no fear, Engagement Studio in Pardot can handle it.
In this episode of DemandGen TV with David Lewis, Partner at BDO Digital, I demonstrate the ways that you can route MQLs to specific reps based on their regional assignment.
Pardot Solutions Architect at BDO Digital
I'm a Salesforce MVP, 3x Salesforce Marketing Champion and leader of the Tampa B2B Marketers Community Group for Pardot. I am a recipient of the Trailblazer Golden Hoodie, and I am a board member for Florida Dreamin', the annual Salesforce Trailblazer Community Conference in Florida.
I enjoy helping people and organizations get the most out of their investments in marketing automation and marketing operations.
You can find me on LinkedIn: https://www.linkedin.com/in/benlamothe/
Want to work together? Email me at blamothe at bdo dot com.
I enjoy helping people and organizations get the most out of their investments in marketing automation and marketing operations.
You can find me on LinkedIn: https://www.linkedin.com/in/benlamothe/
Want to work together? Email me at blamothe at bdo dot com.
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