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Tag: Engagement Studio

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Mistakes were made: how best to use wait periods in Pardot Engagement Studio

March 22, 2024 Ben LaMothe Best Practices, Tips & Tricks Leave a comment

Not too long ago I made a rookie mistake with an Engagement Studio that I had built in Account Engagement

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Why timing is everything in Pardot Engagement Studios

March 1, 2024 Ben LaMothe Best Practices, Tips & Tricks Leave a comment

When creating an email series or drip campaign in Account Engagement (Pardot), getting the timing right on wait steps is

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Live workshop: Prospect routing in Account Engagement (Pardot)

February 23, 2024 Ben LaMothe Lead Routing, Prospect, Salesforce Community Group, Tips & Tricks, Videos Leave a comment

Most sales organizations have sales teams who are responsible for specific regions. Getting the right leads to those reps is

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Salesforce Labs App Demo: Account Engagement Automates… Record Creation!

April 21, 2023 Ben LaMothe Pardot-Salesforce Integration, Salesforce Community Group, Third Party Integrations Leave a comment

The Salesforce Marketer Group (Pardot) in Tampa was joined by Amanda Benjamin, Jacqueline Fassett, and Chris Bayerle from the Salesforce

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See the sent list for a Pardot Lightning Email in Engagement Studio

November 7, 2022 Ben LaMothe Prospect, Tips & Tricks One comment

The Account Engagement (Pardot) Lightning Email Builder is great, there’s no doubt. But it’s not without its gaps. One of

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How to stop prospects from joining a Pardot Engagement Studio

February 6, 2022 Ben LaMothe Prospect, Tips & Tricks One comment

You have an Engagement Studio that has run its course. There are prospects in process who have not completed the

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