Once your prospects in Pardot have been nurtured and their score and grade meet the threshold you set, the next
One of my favorite features in Pardot is the Engagement Studio. While it is thought of most often as a
The Austin, TX Pardot Community Group, led by Salesforce MVP Lara Black, hosted a user group meeting in August dedicated
When you have Engagement Studios running, sometimes it can be useful to know when people unsubscribe from the lists being
In Pardot a Prospect record has one owner. That ownership is typically tied to the same Lead or Contact Owner
Keeping the order of operations requirements in mind in Pardot is important. It will help you avoid situations where you try to understand why something didn’t work as you expected it to.