Currently Salesforce offers two certifications for Account Engagement (fka Pardot): Pardot Specialist and Pardot Consultant. Last year I teamed up
Pardot Specialist Certification Exam Prep Series (2022)
Over the past three weeks I have co-presented a three-part Pardot Specialist Exam Prep series with Lara Black, who is
Mistakes were made: how best to use wait periods in Pardot Engagement Studio
Not too long ago I made a rookie mistake with an Engagement Studio that I had built in Account Engagement
How to build your own surveys in Account Engagement (Pardot)
The landscape of survey options for digital marketers is vast. With so many available tools, it is understandable that building
How to measure individual Pardot email link clicks in Salesforce
Here’s a weird solution to an uncommon use case involving Account Engagement (Pardot)! Let’s say you need to send an
Why timing is everything in Pardot Engagement Studios
When creating an email series or drip campaign in Account Engagement (Pardot), getting the timing right on wait steps is
Live workshop: Prospect routing in Account Engagement (Pardot)
Most sales organizations have sales teams who are responsible for specific regions. Getting the right leads to those reps is
How B2B Marketing Analytics can monitor Pardot database churn
In a previous post I shared a low-fi way to track opt-outs and database churn inside your Account Engagement (Pardot)