Currently Salesforce offers two certifications for Account Engagement (fka Pardot): Pardot Specialist and Pardot Consultant. Last year I teamed up
Pardot Specialist Certification Exam Prep Series (2022)
Over the past three weeks I have co-presented a three-part Pardot Specialist Exam Prep series with Lara Black, who is
How to integrate Pardot with Google Analytics (G4) to track engagement
During this meeting of the Tampa Salesforce B2B Marketer Group , we were joined by Sabuhi Yahyayev, Practice Lead for
How Marketing Data Sharing works in Pardot with new Leads and Contacts
Marketing Data Sharing in Account Engagement (Pardot) is confusing. The documentation available doesn’t fully explain how it works, or the
How to Use the Case Object with Account Engagement (Pardot)
This is a guest post written by Timo Kovala. He is a Lead Marketing Automation Consultant with Biit. He holds
How to track and report on a Pardot form used on multiple web pages
When building a demand generation and lead generation plan that involves forms there are two approaches: create a form for
How to: Integrate LinkedIn Lead Gen Forms with Pardot Form Handlers
This week the Tampa B2B Marketer Community Group (Pardot) hosted Marketing Champion and consultant Bill Fetter. Late last year Bill
Salesforce Labs App Demo: Account Engagement Automates… Record Creation!
The Salesforce Marketer Group (Pardot) in Tampa was joined by Amanda Benjamin, Jacqueline Fassett, and Chris Bayerle from the Salesforce