Currently Salesforce offers two certifications for Account Engagement (fka Pardot): Pardot Specialist and Pardot Consultant. Last year I teamed up
Pardot Specialist Certification Exam Prep Series (2022)
Over the past three weeks I have co-presented a three-part Pardot Specialist Exam Prep series with Lara Black, who is
Lead conversion and opportunity tracking reports in Salesforce
With proper data set up, Salesforce marketing reports can help marketers using Account Engagement (Fka Pardot) demonstrate their contributions to
How to create multi-language forms in Pardot
Handling multiple languages with Account Engagement (Pardot) forms has always been complex — especially when it comes to reporting. But
How to use Salesforce flow to copy assets between Pardot Business Units
In July Erin Duncan, Pardot Product Director at Sercante, published a post to the The Spot for Pardot blog called
How to customize B2BMA Dashboards for Marketing Attribution
In this session we are joined by Alia Lupandina, who is a Marketing Automation Consultant with redk, a digital consultancy
How to integrate Pardot with Google Analytics (G4) to track engagement
During this meeting of the Tampa Salesforce B2B Marketer Group , we were joined by Sabuhi Yahyayev, Practice Lead for
How Marketing Data Sharing works in Pardot with new Leads and Contacts
Marketing Data Sharing in Account Engagement (Pardot) is confusing. The documentation available doesn’t fully explain how it works, or the