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Active Pardot & Marketing Cloud Community Groups in the US and Canada (November 2022)

November 16, 2022 Ben LaMothe Salesforce Community Group Leave a comment

The Salesforce Trailblazer Ecosystem is one that must be seen and experienced to truly understand and appreciate. You’ve probably heard

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Pardot Specialist Certification Exam Prep Series (2022)

May 13, 2022 Ben LaMothe Pardot Certifications Leave a comment

Over the past three weeks I have co-presented a three-part Pardot Specialist Exam Prep series with Lara Black, who is

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Webhooks and External Actions in Account Engagement (Pardot)

January 26, 2023 Ben LaMothe Salesforce Community Group Leave a comment

In 2022 Salesforce released External Actions and External Activities for Account Engagement (Pardot). It is the latest innovation to come

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Pardot-Google Ads Connector: What it is and how it works

December 1, 2022 Ben LaMothe Best Practices, Tips & Tricks, Videos Leave a comment

The Pardot-Google Ads connector has existed for a long time. However in my experience it is underutilized. I believe that

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How to avoid Pardot-Salesforce sync errors when importing lists

November 29, 2022 Ben LaMothe Best Practices, Pardot-Salesforce Integration, Prospect, Tips & Tricks Leave a comment

Field sync errors are one of the most common problems reported by Account Engagement (Pardot) customers. The number of sync

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How to: test a Pardot form handler before it is connected

November 25, 2022 Ben LaMothe Tips & Tricks, Videos Leave a comment

Testing a standard Account Engagement / Pardot form is simple enough: Go to the URL and complete it. However doing

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Building a Cross-team ABM Engine with Pardot and Salesforce

November 22, 2022 Ben LaMothe Account-Based Marketing, Best Practices Leave a comment

Earlier this month the Boston Salesforce Marketer Group (Pardot) held a virtual panel discussion on the topic of building cross-team

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How to: inject company logos into Pardot Landing Pages dynamically

November 17, 2022 Ben LaMothe Uncategorized Leave a comment

If you’re in Marketing Operations then there’s a good chance you’ve come across Clearbit one time or another. As a

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