Currently Salesforce offers two certifications for Account Engagement (fka Pardot): Pardot Specialist and Pardot Consultant. Last year I teamed up
Pardot Specialist Certification Exam Prep Series (2022)
Over the past three weeks I have co-presented a three-part Pardot Specialist Exam Prep series with Lara Black, who is
How to: Integrate LinkedIn Lead Gen Forms with Pardot Form Handlers
This week the Tampa B2B Marketer Community Group (Pardot) hosted Marketing Champion and consultant Bill Fetter. Late last year Bill
Salesforce Labs App Demo: Account Engagement Automates… Record Creation!
The Salesforce Marketer Group (Pardot) in Tampa was joined by Amanda Benjamin, Jacqueline Fassett, and Chris Bayerle from the Salesforce
Salesforce Campaign Hierarchies and Best Practices for ROI Reporting
Earlier this month the Salesforce Account Engagement (fka Pardot) Community Group in Melbourne, Australia hosted a meeting focused on campaign
How Salesforce Lead Assignments work in Pardot (MCAE)
In March the Boston Pardot Community Group held a meeting called “Upskill in 20: Deep Dive into MCAE / Pardot’s
Webhooks and External Actions in Account Engagement (Pardot)
In 2022 Salesforce released External Actions and External Activities for Account Engagement (Pardot). It is the latest innovation to come