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Account Engagement (Pardot) Consultant Exam Prep Series (2023)

March 4, 2023 Ben LaMothe Pardot Certifications Leave a comment

Currently Salesforce offers two certifications for Account Engagement (fka Pardot): Pardot Specialist and Pardot Consultant. Last year I teamed up

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Pardot Specialist Certification Exam Prep Series (2022)

May 13, 2022 Ben LaMothe Pardot Certifications One comment

Over the past three weeks I have co-presented a three-part Pardot Specialist Exam Prep series with Lara Black, who is

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Lead conversion and opportunity tracking reports in Salesforce

November 16, 2023 Ben LaMothe Best Practices, Reporting, Videos Leave a comment

With proper data set up, Salesforce marketing reports can help marketers using Account Engagement (Fka Pardot) demonstrate their contributions to

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How to create multi-language forms in Pardot

September 8, 2023 Ben LaMothe Tips & Tricks Leave a comment

Handling multiple languages with Account Engagement (Pardot) forms has always been complex — especially when it comes to reporting. But

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How to use Salesforce flow to copy assets between Pardot Business Units

August 29, 2023 Ben LaMothe Pardot-Salesforce Integration, Tips & Tricks Leave a comment

In July Erin Duncan, Pardot Product Director at Sercante, published a post to the The Spot for Pardot blog called

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How to customize B2BMA Dashboards for Marketing Attribution

August 19, 2023 Ben LaMothe Pardot-Salesforce Integration, Reporting, Salesforce Community Group Leave a comment

In this session we are joined by Alia Lupandina, who is a Marketing Automation Consultant with redk, a digital consultancy

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How to integrate Pardot with Google Analytics (G4) to track engagement

August 11, 2023 Ben LaMothe Reporting, Third Party Integrations Leave a comment

During this meeting of the Tampa Salesforce B2B Marketer Group , we were joined by Sabuhi Yahyayev, Practice Lead for

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How Marketing Data Sharing works in Pardot with new Leads and Contacts

August 10, 2023 Ben LaMothe Pardot-Salesforce Integration, Prospect, Tips & Tricks Leave a comment

Marketing Data Sharing in Account Engagement (Pardot) is confusing. The documentation available doesn’t fully explain how it works, or the

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