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Salesforce Campaign Hierarchies and Best Practices for ROI Reporting

March 31, 2023 Ben LaMothe Pardot-Salesforce Integration, Reporting, Salesforce Community Group, Tips & Tricks, Videos Leave a comment

Earlier this month the Salesforce Account Engagement (fka Pardot) Community Group in Melbourne, Australia hosted a meeting focused on campaign

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How Salesforce Lead Assignments work in Pardot (MCAE)

March 4, 2023 Ben LaMothe Lead Routing, Pardot-Salesforce Integration, Prospect, Salesforce Community Group One comment

In March the Boston Pardot Community Group held a meeting called “Upskill in 20: Deep Dive into MCAE / Pardot’s

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Account Engagement (Pardot) Consultant Exam Prep Series (2023)

March 4, 2023 Ben LaMothe Pardot Certifications Leave a comment

Currently Salesforce offers two certifications for Account Engagement (fka Pardot): Pardot Specialist and Pardot Consultant. Last year I teamed up

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Webhooks and External Actions in Account Engagement (Pardot)

January 26, 2023 Ben LaMothe Salesforce Community Group Leave a comment

In 2022 Salesforce released External Actions and External Activities for Account Engagement (Pardot). It is the latest innovation to come

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Pardot-Google Ads Connector: What it is and how it works

December 1, 2022 Ben LaMothe Best Practices, Tips & Tricks, Videos Leave a comment

The Pardot-Google Ads connector has existed for a long time. However in my experience it is underutilized. I believe that

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How to avoid Pardot-Salesforce sync errors when importing lists

November 29, 2022 Ben LaMothe Best Practices, Pardot-Salesforce Integration, Prospect, Tips & Tricks Leave a comment

Field sync errors are one of the most common problems reported by Account Engagement (Pardot) customers. The number of sync

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