The Account Engagement (Pardot) Lightning Email Builder is great, there’s no doubt. But it’s not without its gaps. One of
How to prevent Pardot category scores from overinflating
One of the features that sets Pardot/Account Engagement apart is scoring categories. Not only can you see the aggregate score
How to scale your marketing with Account Engagement (Pardot)
The Pardot Community Group in Dubai recently held a meeting, where the topic was to demonstrate how organizations can scale
Tracking changes in Pardot Lightning Landing Page Builder
If you’ve been a Salesforce user for a little while, then you are probably familiar with Field History Tracking. It’s
How to build quick and easy recipes in B2BMA
The Tampa Pardot Community Group welcomed Hollie Fitzpatrick from MarCloud Consulting in the UK to share insights about building recipes
Scoring and grading in Pardot: What is it and how does it work?
Recently the Pardot / Account Engagement User Group in Melbourne, Australia held a meeting to discuss scoring and grading in