The Pardot-Google Ads connector has existed for a long time. However in my experience it is underutilized. I believe that
Category: Best Practices
How to avoid Pardot-Salesforce sync errors when importing lists
Field sync errors are one of the most common problems reported by Account Engagement (Pardot) customers. The number of sync
Building a Cross-team ABM Engine with Pardot and Salesforce
Earlier this month the Boston Salesforce Marketer Group (Pardot) held a virtual panel discussion on the topic of building cross-team
How to: Update a Link in an Email after it’s sent out of Pardot
Here’s a short video I did recently for the BDO Digital Demand Gen TV YouTube channel about the power of
How to prevent Pardot category scores from overinflating
One of the features that sets Pardot/Account Engagement apart is scoring categories. Not only can you see the aggregate score
How to scale your marketing with Account Engagement (Pardot)
The Pardot Community Group in Dubai recently held a meeting, where the topic was to demonstrate how organizations can scale