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Category: Best Practices

Lead conversion and opportunity tracking reports in Salesforce

November 16, 2023 Ben LaMothe Best Practices, Reporting, Videos Leave a comment

With proper data set up, Salesforce marketing reports can help marketers using Account Engagement (Fka Pardot) demonstrate their contributions to

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How to Use the Case Object with Account Engagement (Pardot)

July 3, 2023 Ben LaMothe Best Practices, Pardot-Salesforce Integration Leave a comment

This is a guest post written by Timo Kovala. He is a Lead Marketing Automation Consultant with Biit. He holds

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Pardot-Google Ads Connector: What it is and how it works

December 1, 2022 Ben LaMothe Best Practices, Tips & Tricks, Videos Leave a comment

The Pardot-Google Ads connector has existed for a long time. However in my experience it is underutilized. I believe that

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How to avoid Pardot-Salesforce sync errors when importing lists

November 29, 2022 Ben LaMothe Best Practices, Pardot-Salesforce Integration, Prospect, Tips & Tricks Leave a comment

Field sync errors are one of the most common problems reported by Account Engagement (Pardot) customers. The number of sync

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Building a Cross-team ABM Engine with Pardot and Salesforce

November 22, 2022 Ben LaMothe Account-Based Marketing, Best Practices Leave a comment

Earlier this month the Boston Salesforce Marketer Group (Pardot) held a virtual panel discussion on the topic of building cross-team

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How to: Update a Link in an Email after it’s sent out of Pardot

November 14, 2022 Ben LaMothe Best Practices, Tips & Tricks, Videos Leave a comment

Here’s a short video I did recently for the BDO Digital Demand Gen TV YouTube channel about the power of

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