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Category: Best Practices

Pardot career paths panel

Pardot Career Paths Panel: Pardot in B2B and B2C Companies

April 1, 2021 Ben LaMothe Best Practices, Tips & Tricks Leave a comment

On March 30th I hosted a panel discussion with a few thought leaders in the Pardot space who also work

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clearing errors

How to Clear Large Prospect Salesforce Sync Queues in Pardot

February 4, 2021 Ben LaMothe Best Practices, Prospect Leave a comment

Pardot is a feature-rich marketing automation platform. It is easy to lose track of what is happening when, how many

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how to notify pardot users

How to Notify Multiple Prospect Owners in Pardot

January 12, 2021 Ben LaMothe Best Practices Leave a comment

In Pardot a Prospect record has one owner. That ownership is typically tied to the same Lead or Contact Owner

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unsubscribe image

Why You Should Be Using A Pardot Preference Page

December 16, 2020 Kate Clubb Best Practices Leave a comment

Pardot requires that you include variable tag(s) %%unsubscribe%% or %%email_preference_center%%. You may choose to include both tags, or just 1.

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Why Order of Operations Matters When Updating Prospect Scoring

December 14, 2020 Ben LaMothe Best Practices Leave a comment

In a previous post I talked about the importance of following order of operations in Pardot when creating net new

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Can’t Turn On Engagement History Dashboards in Salesforce? This May Be Why

December 4, 2020 Ben LaMothe Best Practices Leave a comment

One of the coolest feature roll outs to Pardot has been the Engagement History Dashboards.  They bring Pardot data to

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