On April 27th I hosted a panel discussion with a few thought leaders in the Pardot space who also work
Category: Best Practices
Pardot Career Paths Panel: Pardot in B2B and B2C Companies
On March 30th I hosted a panel discussion with a few thought leaders in the Pardot space who also work
How to Clear Large Prospect Salesforce Sync Queues in Pardot
Pardot is a feature-rich marketing automation platform. It is easy to lose track of what is happening when, how many
How to Notify Multiple Prospect Owners in Pardot
In Pardot a Prospect record has one owner. That ownership is typically tied to the same Lead or Contact Owner
Why You Should Be Using A Pardot Preference Page
Pardot requires that you include variable tag(s) %%unsubscribe%% or %%email_preference_center%%. You may choose to include both tags, or just 1.
Why Order of Operations Matters When Updating Prospect Scoring
In a previous post I talked about the importance of following order of operations in Pardot when creating net new