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Category: Best Practices

Pardot-Google Ads Connector: What it is and how it works

December 1, 2022 Ben LaMothe Best Practices, Tips & Tricks, Videos Leave a comment

The Pardot-Google Ads connector has existed for a long time. However in my experience it is underutilized. I believe that

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How to avoid Pardot-Salesforce sync errors when importing lists

November 29, 2022 Ben LaMothe Best Practices, Pardot-Salesforce Integration, Prospect, Tips & Tricks Leave a comment

Field sync errors are one of the most common problems reported by Account Engagement (Pardot) customers. The number of sync

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Building a Cross-team ABM Engine with Pardot and Salesforce

November 22, 2022 Ben LaMothe Account-Based Marketing, Best Practices Leave a comment

Earlier this month the Boston Salesforce Marketer Group (Pardot) held a virtual panel discussion on the topic of building cross-team

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How to: Update a Link in an Email after it’s sent out of Pardot

November 14, 2022 Ben LaMothe Best Practices, Tips & Tricks, Videos Leave a comment

Here’s a short video I did recently for the BDO Digital Demand Gen TV YouTube channel about the power of

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How to prevent Pardot category scores from overinflating

October 12, 2022 Ben LaMothe Best Practices, Prospect, Scoring and Grading Leave a comment

One of the features that sets Pardot/Account Engagement apart is scoring categories. Not only can you see the aggregate score

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How to scale your marketing with Account Engagement (Pardot)

September 28, 2022 Ben LaMothe Best Practices, Videos Leave a comment

The Pardot Community Group in Dubai recently held a meeting, where the topic was to demonstrate how organizations can scale

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