The ability to natively build scoring and grading on leads is one of the functions of Account Engagement (Pardot) that sets it apart from other marketing automation tools.
It’s also something that is not well understood or managed in many instances. There’s a decent amount of up-front work to do in order to get it working right.
In this live workshop session for the Tampa Salesforce Marketer Group (Pardot), I shared how scoring and grading can be built using out-of-the-box features.
Watch the video here:
Pardot Solutions Architect at BDO Digital
I'm a Salesforce MVP, 3x Salesforce Marketing Champion and leader of the Tampa B2B Marketers Community Group for Pardot. I am a recipient of the Trailblazer Golden Hoodie, and I am a board member for Florida Dreamin', the annual Salesforce Trailblazer Community Conference in Florida.
I enjoy helping people and organizations get the most out of their investments in marketing automation and marketing operations.
You can find me on LinkedIn: https://www.linkedin.com/in/benlamothe/
Want to work together? Email me at blamothe at bdo dot com.
I enjoy helping people and organizations get the most out of their investments in marketing automation and marketing operations.
You can find me on LinkedIn: https://www.linkedin.com/in/benlamothe/
Want to work together? Email me at blamothe at bdo dot com.
Latest posts by Ben LaMothe (see all)
- Mistakes were made: how best to use wait periods in Pardot Engagement Studio - March 22, 2024
- How to build your own surveys in Account Engagement (Pardot) - March 15, 2024
- How to measure individual Pardot email link clicks in Salesforce - March 8, 2024