Once your prospects in Pardot have been nurtured and their score and grade meet the threshold you set, the next
Author: Ben LaMothe
I'm a marketing automation and CRM consultant, with a focus on Pardot, Marketing Cloud, and similar MAPs. I'm super passionate about marketing operations and campaign architecture. Marketing attribution is my jam. I'm 5x Certified (working on a few more) and a 2x Trailhead Ranger. I'm the leader of the Tampa B2B Marketer Community Group, and the global B2B and B2C Marketer Community Group Leader meeting. I love metal, Morrissey, animals, and native plant gardening.
Make Change to Prospect Scores in Pardot Engagement Studio
One of my favorite features in Pardot is the Engagement Studio. While it is thought of most often as a
Pardot and What You Need To Know about Opportunities
The Austin, TX Pardot Community Group, led by Salesforce MVP Lara Black, hosted a user group meeting in August dedicated
PARDOT CAREER PATHS PANEL: Nonprofits
On June 29th I hosted a Pardot career path panel discussion with a few thought leaders in the Pardot space
Pardot Career Paths Panel: Pardot Consulting
On May 26th I hosted a Pardot career path panel discussion with a few thought leaders in the Pardot space
Pardot Career Paths Panel: Pardot in Education
On April 27th I hosted a panel discussion with a few thought leaders in the Pardot space who also work