This week the Tampa B2B Marketer Community Group (Pardot) hosted Marketing Champion and consultant Bill Fetter. Late last year Bill
Author: Ben LaMothe
I'm a Salesforce MVP, 3x Salesforce Marketing Champion and leader of the Tampa B2B Marketers Community Group for Pardot. I am a recipient of the Trailblazer Golden Hoodie, and I am a board member for Florida Dreamin', the annual Salesforce Trailblazer Community Conference in Florida.
I enjoy helping people and organizations get the most out of their investments in marketing automation and marketing operations.
You can find me on LinkedIn: https://www.linkedin.com/in/benlamothe/
Want to work together? Email me at blamothe at bdo dot com.
Salesforce Labs App Demo: Account Engagement Automates… Record Creation!
The Salesforce Marketer Group (Pardot) in Tampa was joined by Amanda Benjamin, Jacqueline Fassett, and Chris Bayerle from the Salesforce
Salesforce Campaign Hierarchies and Best Practices for ROI Reporting
Earlier this month the Salesforce Account Engagement (fka Pardot) Community Group in Melbourne, Australia hosted a meeting focused on campaign
How Salesforce Lead Assignments work in Pardot (MCAE)
In March the Boston Pardot Community Group held a meeting called “Upskill in 20: Deep Dive into MCAE / Pardot’s
Account Engagement (Pardot) Consultant Exam Prep Series (2023)
Currently Salesforce offers two certifications for Account Engagement (fka Pardot): Pardot Specialist and Pardot Consultant. Last year I teamed up
Webhooks and External Actions in Account Engagement (Pardot)
In 2022 Salesforce released External Actions and External Activities for Account Engagement (Pardot). It is the latest innovation to come