In 2022 Salesforce released External Actions and External Activities for Account Engagement (Pardot). It is the latest innovation to come
Author: Ben LaMothe
I'm a Pardot Solutions Architect at BDO Digital.
Pardot-Google Ads Connector: What it is and how it works
The Pardot-Google Ads connector has existed for a long time. However in my experience it is underutilized. I believe that
How to avoid Pardot-Salesforce sync errors when importing lists
Field sync errors are one of the most common problems reported by Account Engagement (Pardot) customers. The number of sync
How to: test a Pardot form handler before it is connected
Testing a standard Account Engagement / Pardot form is simple enough: Go to the URL and complete it. However doing
Building a Cross-team ABM Engine with Pardot and Salesforce
Earlier this month the Boston Salesforce Marketer Group (Pardot) held a virtual panel discussion on the topic of building cross-team
How to: inject company logos into Pardot Landing Pages dynamically
If you’re in Marketing Operations then there’s a good chance you’ve come across Clearbit one time or another. As a