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Author: Ben LaMothe

I'm a Salesforce MVP, 3x Salesforce Marketing Champion and leader of the Tampa B2B Marketers Community Group for Pardot. I am a recipient of the Trailblazer Golden Hoodie, and I am a board member for Florida Dreamin', the annual Salesforce Trailblazer Community Conference in Florida. I enjoy helping people and organizations get the most out of their investments in marketing automation and marketing operations. You can find me on LinkedIn: https://www.linkedin.com/in/benlamothe/ Want to work together? Email me at blamothe at bdo dot com.
How to integrate pardot with g4

How to integrate Pardot with Google Analytics (G4) to track engagement

August 11, 2023 Ben LaMothe Reporting, Third Party Integrations Leave a comment

During this meeting of the Tampa Salesforce B2B Marketer Group , we were joined by Sabuhi Yahyayev, Practice Lead for

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girl in red crew neck shirt looking confused

How Marketing Data Sharing works in Pardot with new Leads and Contacts

August 10, 2023 Ben LaMothe Pardot-Salesforce Integration, Prospect, Tips & Tricks Leave a comment

Marketing Data Sharing in Account Engagement (Pardot) is confusing. The documentation available doesn’t fully explain how it works, or the

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How to Use the Case Object with Account Engagement (Pardot)

July 3, 2023 Ben LaMothe Best Practices, Pardot-Salesforce Integration Leave a comment

This is a guest post written by Timo Kovala. He is a Lead Marketing Automation Consultant with Biit. He holds

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How to track and report on a Pardot form used on multiple web pages

June 16, 2023 Ben LaMothe Reporting, Salesforce Community Group, Tips & Tricks Leave a comment

When building a demand generation and lead generation plan that involves forms there are two approaches: create a form for

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How to: Integrate LinkedIn Lead Gen Forms with Pardot Form Handlers

May 19, 2023 Ben LaMothe Salesforce Community Group, Third Party Integrations, Tips & Tricks One comment

This week the Tampa B2B Marketer Community Group (Pardot) hosted Marketing Champion and consultant Bill Fetter. Late last year Bill

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Salesforce Labs App Demo: Account Engagement Automates… Record Creation!

April 21, 2023 Ben LaMothe Pardot-Salesforce Integration, Salesforce Community Group, Third Party Integrations Leave a comment

The Salesforce Marketer Group (Pardot) in Tampa was joined by Amanda Benjamin, Jacqueline Fassett, and Chris Bayerle from the Salesforce

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