I'm a marketing automation and CRM consultant, with a focus on Pardot, Marketing Cloud, and similar MAPs. I'm super passionate about marketing operations and campaign architecture. Marketing attribution is my jam. I'm 5x Certified (working on a few more) and a 2x Trailhead Ranger. I'm the leader of the Tampa B2B Marketer Community Group, and the global B2B and B2C Marketer Community Group Leader meeting. I love metal, Morrissey, animals, and native plant gardening.