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Author: Ben LaMothe

I'm a Salesforce MVP, 3x Salesforce Marketing Champion and leader of the Tampa B2B Marketers Community Group for Pardot. I am a recipient of the Trailblazer Golden Hoodie, and I am a board member for Florida Dreamin', the annual Salesforce Trailblazer Community Conference in Florida. I enjoy helping people and organizations get the most out of their investments in marketing automation and marketing operations. You can find me on LinkedIn: https://www.linkedin.com/in/benlamothe/ Want to work together? Email me at blamothe at bdo dot com.

How to: test a Pardot form handler before it is connected

November 25, 2022 Ben LaMothe Tips & Tricks, Videos Leave a comment

Testing a standard Account Engagement / Pardot form is simple enough: Go to the URL and complete it. However doing

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Building a Cross-team ABM Engine with Pardot and Salesforce

November 22, 2022 Ben LaMothe Account-Based Marketing, Best Practices Leave a comment

Earlier this month the Boston Salesforce Marketer Group (Pardot) held a virtual panel discussion on the topic of building cross-team

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How to: inject company logos into Pardot Landing Pages dynamically

November 17, 2022 Ben LaMothe Uncategorized Leave a comment

If you’re in Marketing Operations then there’s a good chance you’ve come across Clearbit one time or another. As a

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Active Pardot & Marketing Cloud Community Groups in the US and Canada (November 2022)

November 16, 2022 Ben LaMothe Salesforce Community Group Leave a comment

The Salesforce Trailblazer Ecosystem is one that must be seen and experienced to truly understand and appreciate. You’ve probably heard

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How to: Update a Link in an Email after it’s sent out of Pardot

November 14, 2022 Ben LaMothe Best Practices, Tips & Tricks, Videos Leave a comment

Here’s a short video I did recently for the BDO Digital Demand Gen TV YouTube channel about the power of

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See the sent list for a Pardot Lightning Email in Engagement Studio

November 7, 2022 Ben LaMothe Prospect, Tips & Tricks Leave a comment

The Account Engagement (Pardot) Lightning Email Builder is great, there’s no doubt. But it’s not without its gaps. One of

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