Here’s a weird solution to an uncommon use case involving Account Engagement (Pardot)! Let’s say you need to send an
Author: Ben LaMothe
I help B2B companies and nonprofits get more out of their marketing technology and Salesforce CRM. My expertise spans marketing operations, marketing technology, lead management and qualification, and campaign execution. I specialize in Marketing Cloud Account Engagement (Pardot), HubSpot, Marketing Cloud Next (aka Marketing Cloud Growth/Advanced), and Salesforce Sales Cloud.
I enjoy helping people and organizations get the most out of their investments in marketing automation and marketing operations.
You can find me on LinkedIn: https://www.linkedin.com/in/benlamothe/
Want to work together? Email me at ben dot lamothe at gmail.com
Why timing is everything in Pardot Engagement Studios
When creating an email series or drip campaign in Account Engagement (Pardot), getting the timing right on wait steps is
Live workshop: Prospect routing in Account Engagement (Pardot)
Most sales organizations have sales teams who are responsible for specific regions. Getting the right leads to those reps is
How B2B Marketing Analytics can monitor Pardot database churn
In a previous post I shared a low-fi way to track opt-outs and database churn inside your Account Engagement (Pardot)
How to sync select records between Pardot and Salesforce
Every Account Engagement (fka Pardot) instance, except for Premium, starts with a limit of 10,000 mailable prospects. Many instances exceed
How to build scoring and grading in Account Engagement (Pardot)
The ability to natively build scoring and grading on leads is one of the functions of Account Engagement (Pardot) that