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Category: Pardot-Salesforce Integration

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How Marketing Data Sharing works in Pardot with new Leads and Contacts

August 10, 2023 Ben LaMothe Pardot-Salesforce Integration, Prospect, Tips & Tricks Leave a comment

Marketing Data Sharing in Account Engagement (Pardot) is confusing. The documentation available doesn’t fully explain how it works, or the

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How to Use the Case Object with Account Engagement (Pardot)

July 3, 2023 Ben LaMothe Best Practices, Pardot-Salesforce Integration Leave a comment

This is a guest post written by Timo Kovala. He is a Lead Marketing Automation Consultant with Biit. He holds

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Salesforce Labs App Demo: Account Engagement Automates… Record Creation!

April 21, 2023 Ben LaMothe Pardot-Salesforce Integration, Salesforce Community Group, Third Party Integrations Leave a comment

The Salesforce Marketer Group (Pardot) in Tampa was joined by Amanda Benjamin, Jacqueline Fassett, and Chris Bayerle from the Salesforce

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Salesforce Campaign Hierarchies and Best Practices for ROI Reporting

March 31, 2023 Ben LaMothe Pardot-Salesforce Integration, Reporting, Salesforce Community Group, Tips & Tricks, Videos Leave a comment

Earlier this month the Salesforce Account Engagement (fka Pardot) Community Group in Melbourne, Australia hosted a meeting focused on campaign

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How Salesforce Lead Assignments work in Pardot (MCAE)

March 4, 2023 Ben LaMothe Lead Routing, Pardot-Salesforce Integration, Prospect, Salesforce Community Group One comment

In March the Boston Pardot Community Group held a meeting called “Upskill in 20: Deep Dive into MCAE / Pardot’s

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How to avoid Pardot-Salesforce sync errors when importing lists

November 29, 2022 Ben LaMothe Best Practices, Pardot-Salesforce Integration, Prospect, Tips & Tricks Leave a comment

Field sync errors are one of the most common problems reported by Account Engagement (Pardot) customers. The number of sync

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