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Category: Pardot-Salesforce Integration

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How to measure individual Pardot email link clicks in Salesforce

March 8, 2024 Ben LaMothe Pardot-Salesforce Integration, Reporting, Tips & Tricks Leave a comment

Here’s a weird solution to an uncommon use case involving Account Engagement (Pardot)! Let’s say you need to send an

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How B2B Marketing Analytics can monitor Pardot database churn

February 16, 2024 Ben LaMothe Pardot-Salesforce Integration, Prospect, Reporting, Salesforce Community Group, Tips & Tricks Leave a comment

In a previous post I shared a low-fi way to track opt-outs and database churn inside your Account Engagement (Pardot)

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How to sync select records between Pardot and Salesforce

February 9, 2024 Ben LaMothe Pardot-Salesforce Integration, Prospect, Tips & Tricks Leave a comment

Every Account Engagement (fka Pardot) instance, except for Premium, starts with a limit of 10,000 mailable prospects. Many instances exceed

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How to use Salesforce flow to copy assets between Pardot Business Units

August 29, 2023 Ben LaMothe Pardot-Salesforce Integration, Tips & Tricks Leave a comment

In July Erin Duncan, Pardot Product Director at Sercante, published a post to the The Spot for Pardot blog called

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How to customize B2BMA Dashboards for Marketing Attribution

August 19, 2023 Ben LaMothe Pardot-Salesforce Integration, Reporting, Salesforce Community Group Leave a comment

In this session we are joined by Alia Lupandina, who is a Marketing Automation Consultant with redk, a digital consultancy

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How Marketing Data Sharing works in Pardot with new Leads and Contacts

August 10, 2023 Ben LaMothe Pardot-Salesforce Integration, Prospect, Tips & Tricks Leave a comment

Marketing Data Sharing in Account Engagement (Pardot) is confusing. The documentation available doesn’t fully explain how it works, or the

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