A lot of companies choose to use form handlers in Account Engagement (Pardot) instead of Account Engagement Forms. There are
Category: Prospect
How to report on first and most recent Pardot form completed in Salesforce
It’s easy to see in Salesforce when you need to know what Lead/Contact/Person Account’s first form completion was in Account
How to build a Salesforce report on Pardot prospects who completed a form
Do you need to create a report in Salesforce of Account Engagement (Pardot) Prospects who completed a form? It can
How to build scoring categories in Account Engagement (Pardot)
Account Engagement (Pardot) enables marketing teams to build scoring categories around specific products and more. Pardot scoring categories are helpful
Live workshop: Prospect routing in Account Engagement (Pardot)
Most sales organizations have sales teams who are responsible for specific regions. Getting the right leads to those reps is
How B2B Marketing Analytics can monitor Pardot database churn
In a previous post I shared a low-fi way to track opt-outs and database churn inside your Account Engagement (Pardot)