Marketing Data Sharing in Account Engagement (Pardot) is confusing. The documentation available doesn’t fully explain how it works, or the
Category: Prospect
How Salesforce Lead Assignments work in Pardot (MCAE)
In March the Boston Pardot Community Group held a meeting called “Upskill in 20: Deep Dive into MCAE / Pardot’s
How to avoid Pardot-Salesforce sync errors when importing lists
Field sync errors are one of the most common problems reported by Account Engagement (Pardot) customers. The number of sync
See the sent list for a Pardot Lightning Email in Engagement Studio
The Account Engagement (Pardot) Lightning Email Builder is great, there’s no doubt. But it’s not without its gaps. One of
How to prevent Pardot category scores from overinflating
One of the features that sets Pardot/Account Engagement apart is scoring categories. Not only can you see the aggregate score
How to keep your Pardot database clean and healthy
The Tampa Pardot Community Group recently hosted guest presenter Al Iverson for a session about Pardot prospect database cleanliness and