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Category: Prospect

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How to sync select records between Pardot and Salesforce

February 9, 2024 Ben LaMothe Pardot-Salesforce Integration, Prospect, Tips & Tricks Leave a comment

Every Account Engagement (fka Pardot) instance, except for Premium, starts with a limit of 10,000 mailable prospects. Many instances exceed

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How to see if your Pardot tracking code is not setting cookies

January 19, 2024 Ben LaMothe Best Practices, Prospect, Tips & Tricks Leave a comment

Before you create another form in Account Engagement (FKA Pardot), do yourself a favor. Head over to the Conversions report

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How Marketing Data Sharing works in Pardot with new Leads and Contacts

August 10, 2023 Ben LaMothe Pardot-Salesforce Integration, Prospect, Tips & Tricks Leave a comment

Marketing Data Sharing in Account Engagement (Pardot) is confusing. The documentation available doesn’t fully explain how it works, or the

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How Salesforce Lead Assignments work in Pardot (MCAE)

March 4, 2023 Ben LaMothe Lead Routing, Pardot-Salesforce Integration, Prospect, Salesforce Community Group One comment

In March the Boston Pardot Community Group held a meeting called “Upskill in 20: Deep Dive into MCAE / Pardot’s

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How to avoid Pardot-Salesforce sync errors when importing lists

November 29, 2022 Ben LaMothe Best Practices, Pardot-Salesforce Integration, Prospect, Tips & Tricks Leave a comment

Field sync errors are one of the most common problems reported by Account Engagement (Pardot) customers. The number of sync

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See the sent list for a Pardot Lightning Email in Engagement Studio

November 7, 2022 Ben LaMothe Prospect, Tips & Tricks One comment

The Account Engagement (Pardot) Lightning Email Builder is great, there’s no doubt. But it’s not without its gaps. One of

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