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Category: Lead Routing

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Live workshop: Prospect routing in Account Engagement (Pardot)

February 23, 2024 Ben LaMothe Lead Routing, Prospect, Salesforce Community Group, Tips & Tricks, Videos Leave a comment

Most sales organizations have sales teams who are responsible for specific regions. Getting the right leads to those reps is

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How Salesforce Lead Assignments work in Pardot (MCAE)

March 4, 2023 Ben LaMothe Lead Routing, Pardot-Salesforce Integration, Prospect, Salesforce Community Group One comment

In March the Boston Pardot Community Group held a meeting called “Upskill in 20: Deep Dive into MCAE / Pardot’s

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rounting mqls in pardot

Assign MQLs by Region with Engagement Studio in Pardot

September 13, 2021 Ben LaMothe Best Practices, Lead Routing, Prospect Leave a comment

Once your prospects in Pardot have been nurtured and their score and grade meet the threshold you set, the next

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