With proper data set up, Salesforce marketing reports can help marketers using Account Engagement (Fka Pardot) demonstrate their contributions to
Category: Videos
Salesforce Campaign Hierarchies and Best Practices for ROI Reporting
Earlier this month the Salesforce Account Engagement (fka Pardot) Community Group in Melbourne, Australia hosted a meeting focused on campaign
Pardot-Google Ads Connector: What it is and how it works
The Pardot-Google Ads connector has existed for a long time. However in my experience it is underutilized. I believe that
How to: test a Pardot form handler before it is connected
Testing a standard Account Engagement / Pardot form is simple enough: Go to the URL and complete it. However doing
How to: Update a Link in an Email after it’s sent out of Pardot
Here’s a short video I did recently for the BDO Digital Demand Gen TV YouTube channel about the power of
How to scale your marketing with Account Engagement (Pardot)
The Pardot Community Group in Dubai recently held a meeting, where the topic was to demonstrate how organizations can scale