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Category: Videos

Pardot-Google Ads Connector: What it is and how it works

December 1, 2022 Ben LaMothe Best Practices, Tips & Tricks, Videos Leave a comment

The Pardot-Google Ads connector has existed for a long time. However in my experience it is underutilized. I believe that

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How to: test a Pardot form handler before it is connected

November 25, 2022 Ben LaMothe Tips & Tricks, Videos Leave a comment

Testing a standard Account Engagement / Pardot form is simple enough: Go to the URL and complete it. However doing

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How to: Update a Link in an Email after it’s sent out of Pardot

November 14, 2022 Ben LaMothe Best Practices, Tips & Tricks, Videos Leave a comment

Here’s a short video I did recently for the BDO Digital Demand Gen TV YouTube channel about the power of

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How to scale your marketing with Account Engagement (Pardot)

September 28, 2022 Ben LaMothe Best Practices, Videos Leave a comment

The Pardot Community Group in Dubai recently held a meeting, where the topic was to demonstrate how organizations can scale

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 How to build quick and easy recipes in B2BMA

September 22, 2022 Ben LaMothe Best Practices, Pardot-Salesforce Integration, Videos Leave a comment

The Tampa Pardot Community Group welcomed Hollie Fitzpatrick from MarCloud Consulting in the UK to share insights about building recipes

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Scoring and grading in Pardot: What is it and how does it work?

September 9, 2022 Ben LaMothe Best Practices, Scoring and Grading, Videos Leave a comment

Recently the Pardot / Account Engagement User Group in Melbourne, Australia held a meeting to discuss scoring and grading in

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