The ability to natively build scoring and grading on leads is one of the functions of Account Engagement (Pardot) that
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Identify Google Workplace users in your Pardot Prospect database
The announcement from Google and Yahoo! around changes to policies for bulk emailers created a bit of a stir among
Lead conversion and opportunity tracking reports in Salesforce
With proper data set up, Salesforce marketing reports can help marketers using Account Engagement (Fka Pardot) demonstrate their contributions to
Salesforce Campaign Hierarchies and Best Practices for ROI Reporting
Earlier this month the Salesforce Account Engagement (fka Pardot) Community Group in Melbourne, Australia hosted a meeting focused on campaign
Pardot-Google Ads Connector: What it is and how it works
The Pardot-Google Ads connector has existed for a long time. However in my experience it is underutilized. I believe that
How to: test a Pardot form handler before it is connected
Testing a standard Account Engagement / Pardot form is simple enough: Go to the URL and complete it. However doing