Earlier this month the Salesforce Account Engagement (fka Pardot) Community Group in Melbourne, Australia hosted a meeting focused on campaign hierarchies and ROI reporting.
Stephen shared how to build out your Salesforce Campaign Hierarchy and ways to add your prospects to campaigns based on UTM attribution so that reporting will become a breeze.
In his presentation, Stephen broke down the foundations of Campaigns in Salesforce:
- Campaign Naming Methodolgy
- Types / Subtypes
- Link Tracking
Watch the recording:
- How to integrate Pardot with Google Analytics (G4) to track engagement - August 11, 2023
- How Marketing Data Sharing works in Pardot with new Leads and Contacts - August 10, 2023
- How to Use the Case Object with Account Engagement (Pardot) - July 3, 2023