The Pardot-Google Ads connector has existed for a long time. However in my experience it is underutilized. I believe that is due in part to lack of knowledge around what it can and can’t do.
It is not immediately obvious what happens after the connection is authenticated. It requires a bit of clicking around to see what happened and even more searching to figure out what it can and can’t do.
During this meeting of the Tampa Pardot Community Group I thoroughly explained what the connector is capable of, and where it falls short. Watch the recording below to learn more.
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