In 2022 Salesforce released External Actions and External Activities for Account Engagement (Pardot). It is the latest innovation to come to Account Engagement (Pardot) that focused on platform extensibility. However there is a learning curve to be able to make the most of the solution.
During a meeting of the Tampa Marketer Community Group (Pardot), Brandon Walton, a Salesforce Marketing Champion and founding partner of Cypress Learning Solutions, provided a live demo and walk-thru of their solution called WebhooksByCypress.
Pardot Solutions Architect at BDO Digital
I'm a Salesforce MVP, 3x Salesforce Marketing Champion and leader of the Tampa B2B Marketers Community Group for Pardot. I am a recipient of the Trailblazer Golden Hoodie, and I am a board member for Florida Dreamin', the annual Salesforce Trailblazer Community Conference in Florida.
I enjoy helping people and organizations get the most out of their investments in marketing automation and marketing operations.
You can find me on LinkedIn: https://www.linkedin.com/in/benlamothe/
Want to work together? Email me at blamothe at bdo dot com.
I enjoy helping people and organizations get the most out of their investments in marketing automation and marketing operations.
You can find me on LinkedIn: https://www.linkedin.com/in/benlamothe/
Want to work together? Email me at blamothe at bdo dot com.
Latest posts by Ben LaMothe (see all)
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- How to Use the Case Object with Account Engagement (Pardot) - July 3, 2023