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Category: Scoring and Grading

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How to prevent Pardot category scores from overinflating

October 12, 2022 Ben LaMothe Best Practices, Prospect, Scoring and Grading Leave a comment

One of the features that sets Pardot/Account Engagement apart is scoring categories. Not only can you see the aggregate score

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Scoring and grading in Pardot: What is it and how does it work?

September 9, 2022 Ben LaMothe Best Practices, Scoring and Grading, Videos Leave a comment

Recently the Pardot / Account Engagement User Group in Melbourne, Australia held a meeting to discuss scoring and grading in

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Pardot user group boston meeting

Must-have Pardot Optimizations for 2022

January 19, 2022 Ben LaMothe Best Practices, Pardot-Salesforce Integration, Prospect, Scoring and Grading, Third Party Integrations, Tips & Tricks Leave a comment

The world of Pardot and Salesforce has changed a lot in the past 12 months. Every new release brings with

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pardot scoring and grading

Make Change to Prospect Scores in Pardot Engagement Studio

September 4, 2021 Ben LaMothe Best Practices, Scoring and Grading, Videos Leave a comment

One of my favorite features in Pardot is the Engagement Studio. While it is thought of most often as a

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Supercharge Sales & Marketing Alignment with Pardot Scoring Categories

March 1, 2021 Ben LaMothe Scoring and Grading, Tips & Tricks Leave a comment

By Conor Ebbs, Digital Marketing Director at Immedis Marketing automation at its best could be boiled down to one mantra:

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