The world of Pardot and Salesforce has changed a lot in the past 12 months. Every new release brings with
Category: Scoring and Grading
Make Change to Prospect Scores in Pardot Engagement Studio
One of my favorite features in Pardot is the Engagement Studio. While it is thought of most often as a
Supercharge Sales & Marketing Alignment with Pardot Scoring Categories
By Conor Ebbs, Digital Marketing Director at Immedis Marketing automation at its best could be boiled down to one mantra: