One of the features that sets Pardot/Account Engagement apart is scoring categories. Not only can you see the aggregate score
Category: Scoring and Grading
Scoring and grading in Pardot: What is it and how does it work?
Recently the Pardot / Account Engagement User Group in Melbourne, Australia held a meeting to discuss scoring and grading in
Must-have Pardot Optimizations for 2022
The world of Pardot and Salesforce has changed a lot in the past 12 months. Every new release brings with
Make Change to Prospect Scores in Pardot Engagement Studio
One of my favorite features in Pardot is the Engagement Studio. While it is thought of most often as a
Supercharge Sales & Marketing Alignment with Pardot Scoring Categories
By Conor Ebbs, Digital Marketing Director at Immedis Marketing automation at its best could be boiled down to one mantra: