One of my favorite features in Pardot is the Engagement Studio.
While it is thought of most often as a tool to build email drip campaigns, it can do so much more.
Since Pardot does not naturally enforce a ceiling for Prospect Score, if not managed, prospect scores can balloon into the thousands. At that point the score loses its meaning and value.
- Assign MQLs by Region with Engagement Studio in Pardot - September 13, 2021
- Make Change to Prospect Scores in Pardot Engagement Studio - September 4, 2021
- Pardot and What You Need To Know about Opportunities - August 26, 2021