One of my favorite features in Pardot is the Engagement Studio.
While it is thought of most often as a tool to build email drip campaigns, it can do so much more.
Since Pardot does not naturally enforce a ceiling for Prospect Score, if not managed, prospect scores can balloon into the thousands. At that point the score loses its meaning and value.
In this episode of DemandGen TV with David Lewis, Partner at BDO Digital, I demonstrate the ways that you enforce prospect score limits as part of an lead scoring and grading strategy.
Pardot Solutions Architect at BDO Digital
I'm a Salesforce MVP, 3x Salesforce Marketing Champion and leader of the Tampa B2B Marketers Community Group for Pardot. I am a recipient of the Trailblazer Golden Hoodie, and I am a board member for Florida Dreamin', the annual Salesforce Trailblazer Community Conference in Florida.
I enjoy helping people and organizations get the most out of their investments in marketing automation and marketing operations.
You can find me on LinkedIn: https://www.linkedin.com/in/benlamothe/
Want to work together? Email me at blamothe at bdo dot com.
I enjoy helping people and organizations get the most out of their investments in marketing automation and marketing operations.
You can find me on LinkedIn: https://www.linkedin.com/in/benlamothe/
Want to work together? Email me at blamothe at bdo dot com.
Latest posts by Ben LaMothe (see all)
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- How to Use the Case Object with Account Engagement (Pardot) - July 3, 2023