One of my favorite features in Pardot is the Engagement Studio.
While it is thought of most often as a tool to build email drip campaigns, it can do so much more.
Since Pardot does not naturally enforce a ceiling for Prospect Score, if not managed, prospect scores can balloon into the thousands. At that point the score loses its meaning and value.
In this episode of DemandGen TV with David Lewis, Partner at BDO Digital, I demonstrate the ways that you enforce prospect score limits as part of an lead scoring and grading strategy.
Pardot Solutions Architect at BDO Digital
I'm a Pardot Solutions Architect at BDO Digital.
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