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Category: Prospect

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How to prevent Pardot category scores from overinflating

October 12, 2022 Ben LaMothe Best Practices, Prospect, Scoring and Grading Leave a comment

One of the features that sets Pardot/Account Engagement apart is scoring categories. Not only can you see the aggregate score

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How to keep your Pardot database clean and healthy

August 30, 2022 Ben LaMothe Best Practices, Prospect, Tips & Tricks, Videos Leave a comment

The Tampa Pardot Community Group recently hosted guest presenter Al Iverson for a session about Pardot prospect database cleanliness and

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Combine Marketing Data Sharing in Pardot with Salesforce Flow

August 24, 2022 Ben LaMothe Best Practices, Pardot-Salesforce Integration, Prospect, Tips & Tricks Leave a comment

This is a guest post written for PardotGeeks.com by Timo Kovala, Lead Marketing Consultant at Biit If you are using

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How to stop prospects from joining a Pardot Engagement Studio

February 6, 2022 Ben LaMothe Prospect, Tips & Tricks One comment

You have an Engagement Studio that has run its course. There are prospects in process who have not completed the

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Must-have Pardot Optimizations for 2022

January 19, 2022 Ben LaMothe Best Practices, Pardot-Salesforce Integration, Prospect, Scoring and Grading, Third Party Integrations, Tips & Tricks Leave a comment

The world of Pardot and Salesforce has changed a lot in the past 12 months. Every new release brings with

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Assign MQLs by Region with Engagement Studio in Pardot

September 13, 2021 Ben LaMothe Best Practices, Lead Routing, Prospect Leave a comment

Once your prospects in Pardot have been nurtured and their score and grade meet the threshold you set, the next

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