How to keep your Pardot database clean and healthy

The Tampa Pardot Community Group recently hosted guest presenter Al Iverson for a session about Pardot prospect database cleanliness and email validation.

Al Iverson is Director of Deliverability Projects & Services at Kickbox and publisher of the popular Spam Resource blog. Previously Al was the Director of Deliverability for Salesforce Marketing Cloud at Salesforce.

The session was based around a blog post about I wrote for the DemandGen blog. In the post I explain ways to clean your database today, and steps you can take to keep it clean in the future.

Watch the recording here:

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