In this session we are joined by Alia Lupandina, who is a Marketing Automation Consultant with redk, a digital consultancy focused on CRM and CX transformation.
Alia will walk through the unique request she received from a client to customize the default B2BMA dashboards found in Analytics Studio to meet a requirement to provide reliable marketing attribution reporting.
Pardot Solutions Architect at BDO Digital
I'm a Salesforce MVP, 3x Salesforce Marketing Champion and leader of the Tampa B2B Marketers Community Group for Pardot. I am a recipient of the Trailblazer Golden Hoodie, and I am a board member for Florida Dreamin', the annual Salesforce Trailblazer Community Conference in Florida.
I enjoy helping people and organizations get the most out of their investments in marketing automation and marketing operations.
You can find me on LinkedIn: https://www.linkedin.com/in/benlamothe/
Want to work together? Email me at blamothe at bdo dot com.
I enjoy helping people and organizations get the most out of their investments in marketing automation and marketing operations.
You can find me on LinkedIn: https://www.linkedin.com/in/benlamothe/
Want to work together? Email me at blamothe at bdo dot com.
Latest posts by Ben LaMothe (see all)
- Mistakes were made: how best to use wait periods in Pardot Engagement Studio - March 22, 2024
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- How to measure individual Pardot email link clicks in Salesforce - March 8, 2024