How to customize B2BMA Dashboards for Marketing Attribution

In this session we are joined by Alia Lupandina, who is a Marketing Automation Consultant with redk, a digital consultancy focused on CRM and CX transformation.

Alia will walk through the unique request she received from a client to customize the default B2BMA dashboards found in Analytics Studio to meet a requirement to provide reliable marketing attribution reporting.

Ben LaMothe

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