In this session we are joined by Alia Lupandina, who is a Marketing Automation Consultant with redk, a digital consultancy focused on CRM and CX transformation.
Alia will walk through the unique request she received from a client to customize the default B2BMA dashboards found in Analytics Studio to meet a requirement to provide reliable marketing attribution reporting.
Marketing Technology and Marketing Operations Consultant at Ben Does MarTech
I help B2B companies and nonprofits get more out of their marketing technology and Salesforce CRM. My expertise spans marketing operations, marketing technology, lead management and qualification, and campaign execution. I specialize in Marketing Cloud Account Engagement (Pardot), HubSpot, Marketing Cloud Next (aka Marketing Cloud Growth/Advanced), and Salesforce Sales Cloud.
I enjoy helping people and organizations get the most out of their investments in marketing automation and marketing operations.
You can find me on LinkedIn: https://www.linkedin.com/in/benlamothe/
Want to work together? Email me at ben dot lamothe at gmail.com
I enjoy helping people and organizations get the most out of their investments in marketing automation and marketing operations.
You can find me on LinkedIn: https://www.linkedin.com/in/benlamothe/
Want to work together? Email me at ben dot lamothe at gmail.com
Latest posts by Ben LaMothe (see all)
- How to generate content with Einstein Assistant in Pardot - May 31, 2024
- How to work with Person Accounts in Pardot - May 24, 2024
- How to build advanced segmentation lists in Pardot - May 17, 2024