Currently Salesforce offers two certifications for Account Engagement (fka Pardot): Pardot Specialist and Pardot Consultant. Last year I teamed up
Pardot Specialist Certification Exam Prep Series (2022)
Over the past three weeks I have co-presented a three-part Pardot Specialist Exam Prep series with Lara Black, who is
How to generate content with Einstein Assistant in Pardot
In this session Zoe Fischer, a Principal Marketing Automation Consultant with Nebula Consulting in London talks about the newest generative
How to work with Person Accounts in Pardot
In this live workshop we you learn about how Person Accounts work in Account Engagement. I talk about important things
How to build advanced segmentation lists in Pardot
Being able to build lists is a critical skill for any email marketer. In this live workshop I walk through
How to prevent Pardot form handlers from clearing existing Prospect values
A lot of companies choose to use form handlers in Account Engagement (Pardot) instead of Account Engagement Forms. There are
How to report on first and most recent Pardot form completed in Salesforce
It’s easy to see in Salesforce when you need to know what Lead/Contact/Person Account’s first form completion was in Account
How to build a Salesforce report on Pardot prospects who completed a form
Do you need to create a report in Salesforce of Account Engagement (Pardot) Prospects who completed a form? It can