During this meeting of the Tampa Salesforce B2B Marketer Group , we were joined by Sabuhi Yahyayev, Practice Lead for Marketing Automation with CloudKettle.
This was a deep-dive session that demonstrated the ways in which Google Analytics and Account Engagement (Pardot) can be integrated.
Sabhui demonstrated how to integrate Google Analytics and Pardot / Account Engagement to track important events such as form submissions within your iframe forms.
During the session, Sabhui talked about:
– The basics of GA4 events from a marketer’s perspective
– The integration between Account Engagement and GA4, and how it can be used to track user engagement
– Practical tips on how to leverage GA4 events for your marketing campaigns
- Lead conversion and opportunity tracking reports in Salesforce - November 16, 2023
- How to create multi-language forms in Pardot - September 8, 2023
- How to use Salesforce flow to copy assets between Pardot Business Units - August 29, 2023