This was a deep-dive session that demonstrated the ways in which Google Analytics and Account Engagement (Pardot) can be integrated.
Sabhui demonstrated how to integrate Google Analytics and Pardot / Account Engagement to track important events such as form submissions within your iframe forms.
During the session, Sabhui talked about:
– The basics of GA4 events from a marketer’s perspective
– The integration between Account Engagement and GA4, and how it can be used to track user engagement
– Practical tips on how to leverage GA4 events for your marketing campaigns
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