During this meeting of the Tampa Salesforce B2B Marketer Group , we were joined by Sabuhi Yahyayev, Practice Lead for Marketing Automation with CloudKettle.
This was a deep-dive session that demonstrated the ways in which Google Analytics and Account Engagement (Pardot) can be integrated.
Sabhui demonstrated how to integrate Google Analytics and Pardot / Account Engagement to track important events such as form submissions within your iframe forms.
During the session, Sabhui talked about:
– The basics of GA4 events from a marketer’s perspective
– The integration between Account Engagement and GA4, and how it can be used to track user engagement
– Practical tips on how to leverage GA4 events for your marketing campaigns
Pardot Solutions Architect at BDO Digital
I'm a Salesforce MVP, 3x Salesforce Marketing Champion and leader of the Tampa B2B Marketers Community Group for Pardot. I am a recipient of the Trailblazer Golden Hoodie, and I am a board member for Florida Dreamin', the annual Salesforce Trailblazer Community Conference in Florida.
I enjoy helping people and organizations get the most out of their investments in marketing automation and marketing operations.
You can find me on LinkedIn: https://www.linkedin.com/in/benlamothe/
Want to work together? Email me at blamothe at bdo dot com.
I enjoy helping people and organizations get the most out of their investments in marketing automation and marketing operations.
You can find me on LinkedIn: https://www.linkedin.com/in/benlamothe/
Want to work together? Email me at blamothe at bdo dot com.
Latest posts by Ben LaMothe (see all)
- How to integrate Pardot with Google Analytics (G4) to track engagement - August 11, 2023
- How Marketing Data Sharing works in Pardot with new Leads and Contacts - August 10, 2023
- How to Use the Case Object with Account Engagement (Pardot) - July 3, 2023