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Author: Ben LaMothe

I'm a Pardot Solutions Architect at BDO Digital.
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How to stop prospects from joining a Pardot Engagement Studio

February 6, 2022 Ben LaMothe Prospect, Tips & Tricks One comment

You have an Engagement Studio that has run its course. There are prospects in process who have not completed the

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How to: Remove the underline from a link in the new Pardot Landing Page Builder

January 28, 2022 Ben LaMothe Best Practices, Tips & Tricks Leave a comment

The release of the Pardot Email Builder in Lightning Experience and the Landing Page Builder was a massive step forward

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Must-have Pardot Optimizations for 2022

January 19, 2022 Ben LaMothe Best Practices, Pardot-Salesforce Integration, Prospect, Scoring and Grading, Third Party Integrations, Tips & Tricks Leave a comment

The world of Pardot and Salesforce has changed a lot in the past 12 months. Every new release brings with

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pardot email delivery best practices

Email Delivery Best Practices in Pardot

January 6, 2022 Ben LaMothe Best Practices, Tips & Tricks Leave a comment

During this meeting of the Tampa Pardot Community Group we dove into the best practices around email delivery and deliverability

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rounting mqls in pardot

Assign MQLs by Region with Engagement Studio in Pardot

September 13, 2021 Ben LaMothe Best Practices, Lead Routing, Prospect Leave a comment

Once your prospects in Pardot have been nurtured and their score and grade meet the threshold you set, the next

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pardot scoring and grading

Make Change to Prospect Scores in Pardot Engagement Studio

September 4, 2021 Ben LaMothe Best Practices, Scoring and Grading, Videos Leave a comment

One of my favorite features in Pardot is the Engagement Studio. While it is thought of most often as a

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