Currently Salesforce offers two certifications for Account Engagement (fka Pardot): Pardot Specialist and Pardot Consultant. Last year I teamed up
Author: Ben LaMothe
I help B2B companies and nonprofits get more out of their marketing technology and Salesforce CRM. My expertise spans marketing operations, marketing technology, lead management and qualification, and campaign execution. I specialize in Marketing Cloud Account Engagement (Pardot), HubSpot, Marketing Cloud Next (aka Marketing Cloud Growth/Advanced), and Salesforce Sales Cloud.
I enjoy helping people and organizations get the most out of their investments in marketing automation and marketing operations.
You can find me on LinkedIn: https://www.linkedin.com/in/benlamothe/
Want to work together? Email me at ben dot lamothe at gmail.com
Webhooks and External Actions in Account Engagement (Pardot)
In 2022 Salesforce released External Actions and External Activities for Account Engagement (Pardot). It is the latest innovation to come
Pardot-Google Ads Connector: What it is and how it works
The Pardot-Google Ads connector has existed for a long time. However in my experience it is underutilized. I believe that
How to avoid Pardot-Salesforce sync errors when importing lists
Field sync errors are one of the most common problems reported by Account Engagement (Pardot) customers. The number of sync
How to: test a Pardot form handler before it is connected
Testing a standard Account Engagement / Pardot form is simple enough: Go to the URL and complete it. However doing
Building a Cross-team ABM Engine with Pardot and Salesforce
Earlier this month the Boston Salesforce Marketer Group (Pardot) held a virtual panel discussion on the topic of building cross-team