Earlier this month the Boston Salesforce Marketer Group (Pardot) held a virtual panel discussion on the topic of building cross-team Account-Based Marketing machine in Pardot/Account Engagement and Salesforce.
Account-Based Marketing is a hyper-personalized, coordinated effort between revenue teams (marketing, sales, and service). They coordinate communication with the right stakeholders at the target accounts, to increase retention and revenue growth. ABM has the potential not just to align sales and marketing, but also to see revenue growth across your key targets.
The conversation was led by Taylor Grimes, a 14x Salesforce Certified Program Manager at Salesforce. Watch the recording of the conversation below:
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