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Author: Ben LaMothe

I'm a Salesforce MVP, 3x Salesforce Marketing Champion and leader of the Tampa B2B Marketers Community Group for Pardot. I am a recipient of the Trailblazer Golden Hoodie, and I am a board member for Florida Dreamin', the annual Salesforce Trailblazer Community Conference in Florida. I enjoy helping people and organizations get the most out of their investments in marketing automation and marketing operations. You can find me on LinkedIn: https://www.linkedin.com/in/benlamothe/ Want to work together? Email me at blamothe at bdo dot com.
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Supercharge Sales & Marketing Alignment with Pardot Scoring Categories

March 1, 2021 Ben LaMothe Scoring and Grading, Tips & Tricks Leave a comment

By Conor Ebbs, Digital Marketing Director at Immedis Marketing automation at its best could be boiled down to one mantra:

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How to Track Opt-Outs from Engagement Studio Lists

February 18, 2021 Ben LaMothe Tips & Tricks Leave a comment

When you have Engagement Studios running, sometimes it can be useful to know when people unsubscribe from the lists being

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How to Clear Large Prospect Salesforce Sync Queues in Pardot

February 4, 2021 Ben LaMothe Best Practices, Prospect 3 comments

Pardot is a feature-rich marketing automation platform. It is easy to lose track of what is happening when, how many

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How to Notify Multiple Prospect Owners in Pardot

January 12, 2021 Ben LaMothe Best Practices 2 comments

In Pardot a Prospect record has one owner. That ownership is typically tied to the same Lead or Contact Owner

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Why Order of Operations Matters When Updating Prospect Scoring

December 14, 2020 Ben LaMothe Best Practices Leave a comment

In a previous post I talked about the importance of following order of operations in Pardot when creating net new

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Can’t Turn On Engagement History Dashboards in Salesforce? This May Be Why

December 4, 2020 Ben LaMothe Best Practices One comment

One of the coolest feature roll outs to Pardot has been the Engagement History Dashboards.  They bring Pardot data to

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