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Author: Ben LaMothe

I help B2B companies and nonprofits get more out of their marketing technology and Salesforce CRM. My expertise spans marketing operations, marketing technology, lead management and qualification, and campaign execution. I specialize in Marketing Cloud Account Engagement (Pardot), HubSpot, Marketing Cloud Next (aka Marketing Cloud Growth/Advanced), and Salesforce Sales Cloud. I enjoy helping people and organizations get the most out of their investments in marketing automation and marketing operations. You can find me on LinkedIn: https://www.linkedin.com/in/benlamothe/ Want to work together? Email me at ben dot lamothe at gmail.com
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Pardot Specialist Certification Exam Prep Series (2022)

May 13, 2022 Ben LaMothe Pardot Certifications One comment

Over the past three weeks I have co-presented a three-part Pardot Specialist Exam Prep series with Lara Black, who is

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Twin Cities Pardot User Group Meeting: Exploring Salesforce Engage

April 20, 2022 Ben LaMothe Best Practices, Salesforce Engage Leave a comment

On April 13th the Twin Cities Pardot Community Group hosted a meeting about Salesforce Engage. The meeting was hosted by

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Tampa Pardot User Group Meeting: Account-Based Marketing in Pardot

March 3, 2022 Ben LaMothe Account-Based Marketing, Best Practices, Tips & Tricks, Videos Leave a comment

The Tampa Pardot Community Group recently welcomed guest presenter Fedja Fidahic, leader of the Zurich Salesforce Marketing Cloud Community Group.

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Pardot Melbourne / Sydney User Group February – Spring ’22 release

February 28, 2022 Ben LaMothe Tips & Tricks, Videos Leave a comment

The Spring ’22 release brought several new features and enhancements to Pardot. Lucky for us the Pardot ecosystem has a

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ZoomInfo FormComplete and your Pardot forms

February 23, 2022 Ben LaMothe Third Party Integrations, Tips & Tricks, Videos Leave a comment

The Pardot Community Group in Austin, TX hosted a meeting recently that featured a demo of FormComplete from ZoomInfo. The

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How to stop prospects from joining a Pardot Engagement Studio

February 6, 2022 Ben LaMothe Prospect, Tips & Tricks One comment

You have an Engagement Studio that has run its course. There are prospects in process who have not completed the

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