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Author: Ben LaMothe

I help B2B companies and nonprofits get more out of their marketing technology and Salesforce CRM. My expertise spans marketing operations, marketing technology, lead management and qualification, and campaign execution. I specialize in Marketing Cloud Account Engagement (Pardot), HubSpot, Marketing Cloud Next (aka Marketing Cloud Growth/Advanced), and Salesforce Sales Cloud. I enjoy helping people and organizations get the most out of their investments in marketing automation and marketing operations. You can find me on LinkedIn: https://www.linkedin.com/in/benlamothe/ Want to work together? Email me at ben dot lamothe at gmail.com
pardot carrer paths nonprofits

PARDOT CAREER PATHS PANEL: Nonprofits

July 14, 2021 Ben LaMothe Best Practices Leave a comment

On June 29th I hosted a Pardot career path panel discussion with a few thought leaders in the Pardot space

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pardot career path panelists for consulting

Pardot Career Paths Panel: Pardot Consulting

May 27, 2021 Ben LaMothe Tips & Tricks Leave a comment

On May 26th I hosted a Pardot career path panel discussion with a few thought leaders in the Pardot space

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pardot in education

Pardot Career Paths Panel: Pardot in Education

April 28, 2021 Ben LaMothe Best Practices, Tips & Tricks Leave a comment

On April 27th I hosted a panel discussion with a few thought leaders in the Pardot space who also work

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Pardot career paths panel

Pardot Career Paths Panel: Pardot in B2B and B2C Companies

April 1, 2021 Ben LaMothe Best Practices, Tips & Tricks Leave a comment

On March 30th I hosted a panel discussion with a few thought leaders in the Pardot space who also work

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two women standing beside brown board on wall

Supercharge Sales & Marketing Alignment with Pardot Scoring Categories

March 1, 2021 Ben LaMothe Scoring and Grading, Tips & Tricks Leave a comment

By Conor Ebbs, Digital Marketing Director at Immedis Marketing automation at its best could be boiled down to one mantra:

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How to Track Opt-Outs from Engagement Studio Lists

February 18, 2021 Ben LaMothe Tips & Tricks Leave a comment

When you have Engagement Studios running, sometimes it can be useful to know when people unsubscribe from the lists being

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