The Tampa Pardot Community Group recently welcomed guest presenter Fedja Fidahic, leader of the Zurich Salesforce Marketing Cloud Community Group.
Fedja presented about account-based marketing in Pardot. He discussed how it is done in theory and the steps and tools to implement.
• Pardot and ABM (ABM theory, trends in B2B marketing and showing how ABM, data and AI are interconnected)
• Demo of ABM in practice: Salesforce Engage and B2BMA (rather focusing on the features, not the setup)
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- Twin Cities Pardot User Group Meeting: Exploring Salesforce Engage - April 20, 2022