The Tampa Pardot Community Group recently welcomed guest presenter Fedja Fidahic, leader of the Zurich Salesforce Marketing Cloud Community Group.
Fedja presented about account-based marketing in Pardot. He discussed how it is done in theory and the steps and tools to implement.
• Pardot and ABM (ABM theory, trends in B2B marketing and showing how ABM, data and AI are interconnected)
• Demo of ABM in practice: Salesforce Engage and B2BMA (rather focusing on the features, not the setup)
- How to integrate Pardot with Google Analytics (G4) to track engagement - August 11, 2023
- How Marketing Data Sharing works in Pardot with new Leads and Contacts - August 10, 2023
- How to Use the Case Object with Account Engagement (Pardot) - July 3, 2023