The Tampa Pardot Community Group recently welcomed guest presenter Fedja Fidahic, leader of the Zurich Salesforce Marketing Cloud Community Group.
Fedja presented about account-based marketing in Pardot. He discussed how it is done in theory and the steps and tools to implement.
• Pardot and ABM (ABM theory, trends in B2B marketing and showing how ABM, data and AI are interconnected)
• Demo of ABM in practice: Salesforce Engage and B2BMA (rather focusing on the features, not the setup)
- How to scale your marketing with Account Engagement (Pardot) - September 28, 2022
- Tracking changes in Pardot Lightning Landing Page Builder - September 23, 2022
- How to build quick and easy recipes in B2BMA - September 22, 2022