Tampa Pardot User Group Meeting: Account-Based Marketing in Pardot

The Tampa Pardot Community Group recently welcomed guest presenter Fedja Fidahic, leader of the Zurich Salesforce Marketing Cloud Community Group.

Fedja presented about account-based marketing in Pardot. He discussed how it is done in theory and the steps and tools to implement.

• Pardot and ABM (ABM theory, trends in B2B marketing and showing how ABM, data and AI are interconnected)

• Demo of ABM in practice: Salesforce Engage and B2BMA (rather focusing on the features, not the setup)