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Author: Ben LaMothe

I'm a Salesforce MVP, 3x Salesforce Marketing Champion and leader of the Tampa B2B Marketers Community Group for Pardot. I am a recipient of the Trailblazer Golden Hoodie, and I am a board member for Florida Dreamin', the annual Salesforce Trailblazer Community Conference in Florida. I enjoy helping people and organizations get the most out of their investments in marketing automation and marketing operations. You can find me on LinkedIn: https://www.linkedin.com/in/benlamothe/ Want to work together? Email me at blamothe at bdo dot com.
pardot email delivery best practices

Email Delivery Best Practices in Pardot

January 6, 2022 Ben LaMothe Best Practices, Tips & Tricks Leave a comment

During this meeting of the Tampa Pardot Community Group we dove into the best practices around email delivery and deliverability

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rounting mqls in pardot

Assign MQLs by Region with Engagement Studio in Pardot

September 13, 2021 Ben LaMothe Best Practices, Lead Routing, Prospect Leave a comment

Once your prospects in Pardot have been nurtured and their score and grade meet the threshold you set, the next

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pardot scoring and grading

Make Change to Prospect Scores in Pardot Engagement Studio

September 4, 2021 Ben LaMothe Best Practices, Scoring and Grading, Videos Leave a comment

One of my favorite features in Pardot is the Engagement Studio. While it is thought of most often as a

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Salesforce Opportunities in Pardot

Pardot and What You Need To Know about Opportunities

August 26, 2021 Ben LaMothe Best Practices, Pardot-Salesforce Integration, Tips & Tricks, Videos Leave a comment

The Austin, TX Pardot Community Group, led by Salesforce MVP Lara Black, hosted a user group meeting in August dedicated

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pardot carrer paths nonprofits

PARDOT CAREER PATHS PANEL: Nonprofits

July 14, 2021 Ben LaMothe Best Practices Leave a comment

On June 29th I hosted a Pardot career path panel discussion with a few thought leaders in the Pardot space

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pardot career path panelists for consulting

Pardot Career Paths Panel: Pardot Consulting

May 27, 2021 Ben LaMothe Tips & Tricks Leave a comment

On May 26th I hosted a Pardot career path panel discussion with a few thought leaders in the Pardot space

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