In Pardot a Prospect record has one owner. That ownership is typically tied to the same Lead or Contact Owner
Author: Ben LaMothe
I'm a marketing automation and CRM consultant, with a focus on Pardot, Marketing Cloud, and similar MAPs. I'm super passionate about marketing operations and campaign architecture. Marketing attribution is my jam. I'm 5x Certified (working on a few more) and a 2x Trailhead Ranger. I'm the leader of the Tampa B2B Marketer Community Group, and the global B2B and B2C Marketer Community Group Leader meeting. I love metal, Morrissey, animals, and native plant gardening.
Why Order of Operations Matters When Updating Prospect Scoring
In a previous post I talked about the importance of following order of operations in Pardot when creating net new
Can’t Turn On Engagement History Dashboards in Salesforce? This May Be Why
One of the coolest feature roll outs to Pardot has been the Engagement History Dashboards. They bring Pardot data to
Consider This Before Enabling Person Account Syncing in Pardot
Person Account Sycing in Pardot can be a tricky thing if you aren’t careful. Recently I learned just how tricky
The importance of order of operations in Pardot
Keeping the order of operations requirements in mind in Pardot is important. It will help you avoid situations where you try to understand why something didn’t work as you expected it to.
Using Salesforce Custom Object data with Pardot Engagement Studio
See how to use data from Salesforce Custom Objects in Engagement Programs in Pardot.