On March 30th I hosted a panel discussion with a few thought leaders in the Pardot space who also work
Author: Ben LaMothe
I'm a marketing automation and CRM consultant, with a focus on Pardot, Marketing Cloud, and similar MAPs. I'm super passionate about marketing operations and campaign architecture. Marketing attribution is my jam. I'm 5x Certified (working on a few more) and a 2x Trailhead Ranger. I'm the leader of the Tampa B2B Marketer Community Group, and the global B2B and B2C Marketer Community Group Leader meeting. I love metal, Morrissey, animals, and native plant gardening.
Supercharge Sales & Marketing Alignment with Pardot Scoring Categories
By Conor Ebbs, Digital Marketing Director at Immedis Marketing automation at its best could be boiled down to one mantra:
How to Track Opt-Outs from Engagement Studio Lists
When you have Engagement Studios running, sometimes it can be useful to know when people unsubscribe from the lists being
How to Clear Large Prospect Salesforce Sync Queues in Pardot
Pardot is a feature-rich marketing automation platform. It is easy to lose track of what is happening when, how many
How to Notify Multiple Prospect Owners in Pardot
In Pardot a Prospect record has one owner. That ownership is typically tied to the same Lead or Contact Owner
Why Order of Operations Matters When Updating Prospect Scoring
In a previous post I talked about the importance of following order of operations in Pardot when creating net new