Account Engagement (Pardot) enables marketing teams to build scoring categories around specific products and more. Pardot scoring categories are helpful
Tag: Prospect Scoring and Grading
Mistakes were made: how best to use wait periods in Pardot Engagement Studio
Not too long ago I made a rookie mistake with an Engagement Studio that I had built in Account Engagement
How to build scoring and grading in Account Engagement (Pardot)
The ability to natively build scoring and grading on leads is one of the functions of Account Engagement (Pardot) that
Why Order of Operations Matters When Updating Prospect Scoring
In a previous post I talked about the importance of following order of operations in Pardot when creating net new