Pardot is a feature-rich marketing automation platform. It is easy to lose track of what is happening when, how many
Category: Best Practices
How to Notify Multiple Prospect Owners in Pardot
In Pardot a Prospect record has one owner. That ownership is typically tied to the same Lead or Contact Owner
Why You Should Be Using A Pardot Preference Page
Pardot requires that you include variable tag(s) %%unsubscribe%% or %%email_preference_center%%. You may choose to include both tags, or just 1.
Why Order of Operations Matters When Updating Prospect Scoring
In a previous post I talked about the importance of following order of operations in Pardot when creating net new
Can’t Turn On Engagement History Dashboards in Salesforce? This May Be Why
One of the coolest feature roll outs to Pardot has been the Engagement History Dashboards. They bring Pardot data to
How To Use Dynamic Content In Pardot
Leverage Pardot’s dynamic content to automatically personalize forms, landing pages, emails, and websites based on prospects attributes. When starting with