Before you create another form in Account Engagement (FKA Pardot), do yourself a favor. Head over to the Conversions report
Category: Best Practices
Why the Pardot email preference center is so important
I had a philosophical conversation with Peter Sabba about the utility of email preference centers and their value as a whole to
How to track your prospect database churn in Pardot
In Account Engagement (Pardot) the dashboard shows you how many new prospects were created on a daily/weekly/monthly basis. The visualization
Lead conversion and opportunity tracking reports in Salesforce
With proper data set up, Salesforce marketing reports can help marketers using Account Engagement (Fka Pardot) demonstrate their contributions to
How to Use the Case Object with Account Engagement (Pardot)
This is a guest post written by Timo Kovala. He is a Lead Marketing Automation Consultant with Biit. He holds
Pardot-Google Ads Connector: What it is and how it works
The Pardot-Google Ads connector has existed for a long time. However in my experience it is underutilized. I believe that