When building a campaign cadence in Account Engagement (Pardot), setting up the campaigns correctly in Salesforce is an important step. The campaign
How to see if your Pardot tracking code is not setting cookies
Before you create another form in Account Engagement (FKA Pardot), do yourself a favor. Head over to the Conversions report
Why the Pardot email preference center is so important
I had a philosophical conversation with Peter Sabba about the utility of email preference centers and their value as a whole to
How to track your prospect database churn in Pardot
In Account Engagement (Pardot) the dashboard shows you how many new prospects were created on a daily/weekly/monthly basis. The visualization
Don’t use Custom Redirects in Pardot for Google Ads tracking
Using Custom Redirects in Account Engagement (Pardot) for tracking Google Ads clicks produces unreliable data. What you see in MCAE
Identify Google Workplace users in your Pardot Prospect database
The announcement from Google and Yahoo! around changes to policies for bulk emailers created a bit of a stir among