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Supercharge Sales & Marketing Alignment with Pardot Scoring Categories

March 1, 2021 Ben LaMothe Scoring and Grading, Tips & Tricks Leave a comment

By Conor Ebbs, Digital Marketing Director at Immedis Marketing automation at its best could be boiled down to one mantra:

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How to Track Opt-Outs from Engagement Studio Lists

February 18, 2021 Ben LaMothe Tips & Tricks Leave a comment

When you have Engagement Studios running, sometimes it can be useful to know when people unsubscribe from the lists being

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How to Clear Large Prospect Salesforce Sync Queues in Pardot

February 4, 2021 Ben LaMothe Best Practices, Prospect 3 comments

Pardot is a feature-rich marketing automation platform. It is easy to lose track of what is happening when, how many

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Using Handlebars Merge Language (HML) to personalize one form for multiple salespeople

February 2, 2021 Marah Studniski Prospect Leave a comment

Learn how your prospects can get in touch directly with their sales rep using only one form on your website.

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How to Notify Multiple Prospect Owners in Pardot

January 12, 2021 Ben LaMothe Best Practices 2 comments

In Pardot a Prospect record has one owner. That ownership is typically tied to the same Lead or Contact Owner

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Why You Should Be Using A Pardot Preference Page

December 16, 2020 Kate Clubb Best Practices Leave a comment

Pardot requires that you include variable tag(s) %%unsubscribe%% or %%email_preference_center%%. You may choose to include both tags, or just 1.

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