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Account Engagement (Pardot) Consultant Exam Prep Series (2023)

March 4, 2023 Ben LaMothe Pardot Certifications Leave a comment

Currently Salesforce offers two certifications for Account Engagement (fka Pardot): Pardot Specialist and Pardot Consultant. Last year I teamed up

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Webhooks and External Actions in Account Engagement (Pardot)

January 26, 2023 Ben LaMothe Salesforce Community Group Leave a comment

In 2022 Salesforce released External Actions and External Activities for Account Engagement (Pardot). It is the latest innovation to come

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Pardot-Google Ads Connector: What it is and how it works

December 1, 2022 Ben LaMothe Best Practices, Tips & Tricks, Videos Leave a comment

The Pardot-Google Ads connector has existed for a long time. However in my experience it is underutilized. I believe that

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How to avoid Pardot-Salesforce sync errors when importing lists

November 29, 2022 Ben LaMothe Best Practices, Pardot-Salesforce Integration, Prospect, Tips & Tricks Leave a comment

Field sync errors are one of the most common problems reported by Account Engagement (Pardot) customers. The number of sync

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How to: test a Pardot form handler before it is connected

November 25, 2022 Ben LaMothe Tips & Tricks, Videos Leave a comment

Testing a standard Account Engagement / Pardot form is simple enough: Go to the URL and complete it. However doing

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Building a Cross-team ABM Engine with Pardot and Salesforce

November 22, 2022 Ben LaMothe Account-Based Marketing, Best Practices Leave a comment

Earlier this month the Boston Salesforce Marketer Group (Pardot) held a virtual panel discussion on the topic of building cross-team

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