Marketing Data Sharing in Account Engagement (Pardot) is confusing. The documentation available doesn’t fully explain how it works, or the
Category: Tips & Tricks
How to track and report on a Pardot form used on multiple web pages
When building a demand generation and lead generation plan that involves forms there are two approaches: create a form for
How to: Integrate LinkedIn Lead Gen Forms with Pardot Form Handlers
This week the Tampa B2B Marketer Community Group (Pardot) hosted Marketing Champion and consultant Bill Fetter. Late last year Bill
Salesforce Campaign Hierarchies and Best Practices for ROI Reporting
Earlier this month the Salesforce Account Engagement (fka Pardot) Community Group in Melbourne, Australia hosted a meeting focused on campaign
Pardot-Google Ads Connector: What it is and how it works
The Pardot-Google Ads connector has existed for a long time. However in my experience it is underutilized. I believe that
How to avoid Pardot-Salesforce sync errors when importing lists
Field sync errors are one of the most common problems reported by Account Engagement (Pardot) customers. The number of sync