One of my favorite features in Pardot is the Engagement Studio.
While it is thought of most often as a tool to build email drip campaigns, it can do so much more.
Since Pardot does not naturally enforce a ceiling for Prospect Score, if not managed, prospect scores can balloon into the thousands. At that point the score loses its meaning and value.
In this episode of DemandGen TV with David Lewis, Partner at BDO Digital, I demonstrate the ways that you enforce prospect score limits as part of an lead scoring and grading strategy.
Marketing Technology and Marketing Operations Consultant at Ben Does MarTech
I help B2B companies and nonprofits get more out of their marketing technology and Salesforce CRM. My expertise spans marketing operations, marketing technology, lead management and qualification, and campaign execution. I specialize in Marketing Cloud Account Engagement (Pardot), HubSpot, Marketing Cloud Next (aka Marketing Cloud Growth/Advanced), and Salesforce Sales Cloud.
I enjoy helping people and organizations get the most out of their investments in marketing automation and marketing operations.
You can find me on LinkedIn: https://www.linkedin.com/in/benlamothe/
Want to work together? Email me at ben dot lamothe at gmail.com
I enjoy helping people and organizations get the most out of their investments in marketing automation and marketing operations.
You can find me on LinkedIn: https://www.linkedin.com/in/benlamothe/
Want to work together? Email me at ben dot lamothe at gmail.com
Latest posts by Ben LaMothe (see all)
- How to generate content with Einstein Assistant in Pardot - May 31, 2024
- How to work with Person Accounts in Pardot - May 24, 2024
- How to build advanced segmentation lists in Pardot - May 17, 2024