When building a campaign cadence in Account Engagement (Pardot), setting up the campaigns correctly in Salesforce is an important step. The campaign
Category: Reporting
Don’t use Custom Redirects in Pardot for Google Ads tracking
Using Custom Redirects in Account Engagement (Pardot) for tracking Google Ads clicks produces unreliable data. What you see in MCAE
Lead conversion and opportunity tracking reports in Salesforce
With proper data set up, Salesforce marketing reports can help marketers using Account Engagement (Fka Pardot) demonstrate their contributions to
How to customize B2BMA Dashboards for Marketing Attribution
In this session we are joined by Alia Lupandina, who is a Marketing Automation Consultant with redk, a digital consultancy
How to integrate Pardot with Google Analytics (G4) to track engagement
During this meeting of the Tampa Salesforce B2B Marketer Group , we were joined by Sabuhi Yahyayev, Practice Lead for
How to track and report on a Pardot form used on multiple web pages
When building a demand generation and lead generation plan that involves forms there are two approaches: create a form for