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Tag: Pardot user group

How to work with Person Accounts in Pardot

May 24, 2024 Ben LaMothe Pardot-Salesforce Integration, Tips & Tricks, Videos Leave a comment

In this live workshop we you learn about how Person Accounts work in Account Engagement. I talk about important things

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How to build advanced segmentation lists in Pardot

May 17, 2024 Ben LaMothe Tips & Tricks, Videos Leave a comment

Being able to build lists is a critical skill for any email marketer.  In this live workshop I walk through

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How to build promo and referral code campaigns in Account Engagement (Pardot)

April 19, 2024 Ben LaMothe Pardot-Salesforce Integration, Salesforce Community Group, Third Party Integrations Leave a comment

In this session, Mark Somers returns to share how to leverage custom objects and flow to automate Promotional or Referral

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How to build Account Engagement (Pardot) reports in Salesforce

April 5, 2024 Ben LaMothe Reporting, Salesforce Community Group, Videos Leave a comment

One of the great things about Account Engagement (Pardot)’s native integration with Salesforce is the ability to build Pardot reports

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How to build scoring categories in Account Engagement (Pardot)

March 29, 2024 Ben LaMothe Prospect, Scoring and Grading, Videos Leave a comment

Account Engagement (Pardot) enables marketing teams to build scoring categories around specific products and more. Pardot scoring categories are helpful

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How to customize B2BMA Dashboards for Marketing Attribution

August 19, 2023 Ben LaMothe Pardot-Salesforce Integration, Reporting, Salesforce Community Group Leave a comment

In this session we are joined by Alia Lupandina, who is a Marketing Automation Consultant with redk, a digital consultancy

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