The Tampa Pardot Community Group welcomed Hollie Fitzpatrick from MarCloud Consulting in the UK to share insights about building recipes in B2BMA (B2B Marketing Analytics).
In this session Hollie demonstrates how to build four different recipes, steps to take to transform the data, and how to leverage those recipes into Lenses and eventually visualizations in a B2BMA Dashboard.
Watch the video below:
Marketing Technology and Marketing Operations Consultant at Ben Does MarTech
I help B2B companies and nonprofits get more out of their marketing technology and Salesforce CRM. My expertise spans marketing operations, marketing technology, lead management and qualification, and campaign execution. I specialize in Marketing Cloud Account Engagement (Pardot), HubSpot, Marketing Cloud Next (aka Marketing Cloud Growth/Advanced), and Salesforce Sales Cloud.
I enjoy helping people and organizations get the most out of their investments in marketing automation and marketing operations.
You can find me on LinkedIn: https://www.linkedin.com/in/benlamothe/
Want to work together? Email me at ben dot lamothe at gmail.com
I enjoy helping people and organizations get the most out of their investments in marketing automation and marketing operations.
You can find me on LinkedIn: https://www.linkedin.com/in/benlamothe/
Want to work together? Email me at ben dot lamothe at gmail.com
Latest posts by Ben LaMothe (see all)
- How to generate content with Einstein Assistant in Pardot - May 31, 2024
- How to work with Person Accounts in Pardot - May 24, 2024
- How to build advanced segmentation lists in Pardot - May 17, 2024