How to build quick and easy recipes in B2BMA

The Tampa Pardot Community Group welcomed Hollie Fitzpatrick from MarCloud Consulting in the UK to share insights about building recipes in B2BMA (B2B Marketing Analytics).

In this session Hollie demonstrates how to build four different recipes, steps to take to transform the data, and how to leverage those recipes into Lenses and eventually visualizations in a B2BMA Dashboard.

Watch the video below:

Ben LaMothe

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