The ability to natively build scoring and grading on leads is one of the functions of Account Engagement (Pardot) that sets it apart from other marketing automation tools.
It’s also something that is not well understood or managed in many instances. There’s a decent amount of up-front work to do in order to get it working right.
In this live workshop session for the Tampa Salesforce Marketer Group (Pardot), I shared how scoring and grading can be built using out-of-the-box features.
Watch the video here:
Marketing Technology and Marketing Operations Consultant at Ben Does MarTech
I help B2B companies and nonprofits get more out of their marketing technology and Salesforce CRM. My expertise spans marketing operations, marketing technology, lead management and qualification, and campaign execution. I specialize in Marketing Cloud Account Engagement (Pardot), HubSpot, Marketing Cloud Next (aka Marketing Cloud Growth/Advanced), and Salesforce Sales Cloud.
I enjoy helping people and organizations get the most out of their investments in marketing automation and marketing operations.
You can find me on LinkedIn: https://www.linkedin.com/in/benlamothe/
Want to work together? Email me at ben dot lamothe at gmail.com
I enjoy helping people and organizations get the most out of their investments in marketing automation and marketing operations.
You can find me on LinkedIn: https://www.linkedin.com/in/benlamothe/
Want to work together? Email me at ben dot lamothe at gmail.com
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