One of the great things about Account Engagement (Pardot)’s native integration with Salesforce is the ability to build Pardot reports
Tag: salesforce reporting
How to build a full-funnel marketing campaign report in Salesforce
When building a campaign cadence in Account Engagement (Pardot), setting up the campaigns correctly in Salesforce is an important step. The campaign
Don’t use Custom Redirects in Pardot for Google Ads tracking
Using Custom Redirects in Account Engagement (Pardot) for tracking Google Ads clicks produces unreliable data. What you see in MCAE
How to track and report on a Pardot form used on multiple web pages
When building a demand generation and lead generation plan that involves forms there are two approaches: create a form for