Pardot requires that you include variable tag(s) %%unsubscribe%% or %%email_preference_center%%. You may choose to include both tags, or just 1.
Author: Kate Clubb
I am a 2x Certified Salesforce Pardot Consultant and a big believer in the power of customized client experiences. I have been helping companies deliver marketing technology solutions for 4+ years. I focus on B2B lead generation, process design, and data modeling — bringing together the power of digital marketing and Salesforce.
How To Use Dynamic Content In Pardot
Leverage Pardot’s dynamic content to automatically personalize forms, landing pages, emails, and websites based on prospects attributes. When starting with
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Naming conventions are a vital part of keeping a well-kept marketing automation system. Learn more about our recommended best pracitices