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Author: Kate Clubb

I am a 2x Certified Salesforce Pardot Consultant and a big believer in the power of customized client experiences. I have been helping companies deliver marketing technology solutions for 4+ years. I focus on B2B lead generation, process design, and data modeling — bringing together the power of digital marketing and Salesforce.
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Why You Should Be Using A Pardot Preference Page

December 16, 2020 Kate Clubb Best Practices Leave a comment

Pardot requires that you include variable tag(s) %%unsubscribe%% or %%email_preference_center%%. You may choose to include both tags, or just 1.

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How To Use Dynamic Content In Pardot

September 10, 2020 Kate Clubb Best Practices Leave a comment

Leverage Pardot’s dynamic content to automatically personalize forms, landing pages, emails, and websites based on prospects attributes. When starting with

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Best Practices for Creating Naming Conventions In Pardot

June 9, 2020 Kate Clubb Best Practices Leave a comment

Naming conventions are a vital part of keeping a well-kept marketing automation system. Learn more about our recommended best pracitices

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