Pardot requires that you include variable tag(s) %%unsubscribe%% or %%email_preference_center%%. You may choose to include both tags, or just 1.
Leverage Pardot’s dynamic content to automatically personalize forms, landing pages, emails, and websites based on prospects attributes. When starting with
Naming conventions are a vital part of keeping a well-kept marketing automation system. Learn more about our recommended best pracitices