In a previous post I shared a low-fi way to track opt-outs and database churn inside your Account Engagement (Pardot) org.
That topic spurred additional comments on my LinkedIn post about it Among the comments was one from my friend Timo Kovala where he mentioned a solution he had for this using B2B Marketing Analytics.
I asked him if he would be willing to share the solution for the Tampa Account Engagement Community Group and he agreed to.
Below is the recording from the meeting, where he shares how to build a prospect database churn tool in B2BMA.
Marketing Technology and Marketing Operations Consultant at Ben Does MarTech
I help B2B companies and nonprofits get more out of their marketing technology and Salesforce CRM. My expertise spans marketing operations, marketing technology, lead management and qualification, and campaign execution. I specialize in Marketing Cloud Account Engagement (Pardot), HubSpot, Marketing Cloud Next (aka Marketing Cloud Growth/Advanced), and Salesforce Sales Cloud.
I enjoy helping people and organizations get the most out of their investments in marketing automation and marketing operations.
You can find me on LinkedIn: https://www.linkedin.com/in/benlamothe/
Want to work together? Email me at ben dot lamothe at gmail.com
I enjoy helping people and organizations get the most out of their investments in marketing automation and marketing operations.
You can find me on LinkedIn: https://www.linkedin.com/in/benlamothe/
Want to work together? Email me at ben dot lamothe at gmail.com
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