Identify Google Workplace users in your Pardot Prospect database

Ben LaMothe

3 years ago

The announcement from Google and Yahoo! around changes to policies for bulk emailers created a bit of a stir among people in the email marketing world.

It is not clear to see who among the prospects in your Account Engagement / Pardot database is using Google Workplace for their email hosting.

I learned that Jacob Filipp developed a solution to identify those prospects without emailing them. I asked him to present his solution to the Tampa Pardot Community Group and he agreed.

In this session, Jacob Filipp, Marketing Operations Manager with Auvik Networks, you share a set of practical tools to discover what portion of your database is using Google Workspace – without mailing them first. This will help with ‘Yahoogle’ compliance, with evaluating the impact of BIMI, and with the decision to roll out Google-supported HTML elements in email.

Below is the recording of his presentation:

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Ben LaMothe

Marketing Technology and Marketing Operations Consultant at Ben Does MarTech

I help B2B companies and nonprofits get more out of their marketing technology and Salesforce CRM. My expertise spans marketing operations, marketing technology, lead management and qualification, and campaign execution. I specialize in Marketing Cloud Account Engagement (Pardot), HubSpot, Marketing Cloud Next (aka Marketing Cloud Growth/Advanced), and Salesforce Sales Cloud.
I enjoy helping people and organizations get the most out of their investments in marketing automation and marketing operations.

You can find me on LinkedIn: https://www.linkedin.com/in/benlamothe/

Want to work together? Email me at ben dot lamothe at gmail.com

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