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Tag: scoring categories

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How to prevent Pardot category scores from overinflating

October 12, 2022 Ben LaMothe Best Practices, Prospect, Scoring and Grading Leave a comment

One of the features that sets Pardot/Account Engagement apart is scoring categories. Not only can you see the aggregate score

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Supercharge Sales & Marketing Alignment with Pardot Scoring Categories

March 1, 2021 Ben LaMothe Scoring and Grading, Tips & Tricks Leave a comment

By Conor Ebbs, Digital Marketing Director at Immedis Marketing automation at its best could be boiled down to one mantra:

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